What is the standard of “white beauty” and where is it hidden?
The age distribution of “rich white women”: mostly middle-aged women
What is the standard of “rich white women” and where are they hidden?
What is the standard of “white beauty” and where is it hidden?
What are the criteria for a “rich and white” woman?
And don’t think that “white beauty” is out of reach, as women who earn 48,000 pounds a year, drive an Audi and have good skin are called “white beauty” by British standards. The netizens believe that in China’s first-tier cities, if a woman earns more than 20,000 a month, she can reach the standard of “white rich and beautiful” if she has a good body and good skin.
Consumption data from Taobao.com shows that in daily life, online shopping has become the most convenient channel for “rich white women” to solve their life problems, such as food, housing and transportation, among the current “rich white women” population, 941,000 women will In the current “rich white women” population, 941,000 women are often online shopping, including clothing, cosmetics, bags, snacks, sporting goods, etc. They often shop online, and their average monthly spending on online shopping is no less than 2,000 yuan.
Taobao data shows that the older the female user, the higher the percentage of “rich white” users among online shoppers. For example, the proportion of “rich white women” under the age of 22 is only 0.63%, while the proportion of rich white women between the ages of 23 and 30 is 2.36%, which is twice the average proportion of online shoppers. Relatively speaking, the proportion of rich and white female users between 30 and 40 years old is as high as 4.90%, the highest proportion of “rich and white”. For women over 30, they are more financially independent and powerful, and more mature in their thinking, and their rich experience and life experience makes them look more beautiful.
In terms of zodiac signs, data from Taobao shows that in the ranking of “rich white women” who spend the most money, Virgo, which has always been strict and conservative and stubborn, is ranked first in the average annual amount of money spent by rich white women on online shopping, and its annual per capita spending on online shopping can reach 79,800, ahead of other zodiac signs such as Libra and Scorpio. Libra, Scorpio and other constellations, which may also pay more attention to the quality of life in Virgo, the quality of online shopping requirements more relevant. In contrast, the user base of Scorpio “white rich beauty” is higher than other signs, but the average amount spent by users can only be ranked third.
Regional distribution of “rich white women”: Zhoushan ranks first
Zhejiang is a region with developed industry and commerce and beautiful scenery, which can produce classical beauty like Xishi.
The Zhejiang region has a well-developed industrial and commercial area and a beautiful scenery, which can produce a beautiful classical “rich white woman” like Xi Shi, and a bold “rich white woman” like Qiu Jin, the “Lady of Kanghu”, and a wise and gentle “good wife and mother” like Lin Huiyin. The “white rich beauty”. Data from Taobao shows that the total number of female online shoppers in Zhejiang is more than 128,000, accounting for 14% of the country’s total proportion of female online shoppers, the region with the most female online shoppers. In another statistical ranking of “white rich” online shopping mothers, “white rich” mothers in Zhejiang accounted for more than 16% of the national proportion of such users, far ahead of other regions in China.
In terms of GDP, Shanghai is undoubtedly the wealthiest city in China.
In terms of GDP, Shanghai is undoubtedly the richest city in China, with more than 104,000 users. The proportion of rich white women users is also the second highest in China. Although Guangzhou women are at the top of the income ranking, they rank fifth behind Beijing, Hangzhou and Shenzhen in terms of the total number of “rich white” online shoppers. The company’s main goal is to provide a platform for the development of a new generation of women’s products.
It’s not easy to meet a rich woman, and the percentage of all female online shoppers is only 1.13%, a veritable one in a hundred, given that in first-tier cities like Guangzhou and Shenzhen, the percentage of rich women is lower than the national average. Data apparently, the proportion of rich white women in the Guangzhou area is only 0.96%, and the proportion of rich white women in Shenzhen is only 1.11%. The data shows that the proportion of rich white women in Guangzhou is only 0.96%, and the proportion of rich white women in Shenzhen is only 1.11%. On the contrary, it is easier to meet rich white women in small and medium-sized cities in Zhejiang, such as Zhoushan, Ningbo and Wenzhou.
There are other small and medium-sized cities where the beauty is not usually visible, but the proportion of “rich white women” is far ahead of other regions, such as Panjin in Liaoning, Ningde in Fujian, and Karamay in Xinjiang, which are typical representatives of such cities. The company’s main business is to provide a wide range of products and services to the public, including the following
The fashion taste of “rich white women”: most like the European and American model
Taobao.com data shows that more than 66% of female rich white women shop for women’s clothing in sizes L (170CM-175CM) and below, of which, choose size M (155CM-160CM). The most important thing is that the number of people who are interested in the products and services of the company is very high. This body ratio is also consistent with what experts see as the ideal body for East Asian women (height 160.5, weight 49 kg, circumference 84 cm, 62 cm and 86 cm).
In terms of dressing style, “rich white women” can be divided into “European and American” and “Korean” schools.
In terms of dressing style, “rich white women” can be divided into “European and American” and “Korean”. Of course, there are also certain groups of users, including ladies’ clothes and casual clothes, but in general, “European and American” and “Korean” are the most popular dressing styles for “rich white women”.
In contrast, women in first-tier cities such as Beijing, Shanghai, Guangzhou, and Shenzhen prefer Burberry/Barberry, which is European and professional, while women in Wuhan and Hangzhou are more interested in Korean brands such as THURSDAYISLAND, O “2nd, and FivePlus. The women in Wuhan, Hangzhou and other areas are more partial to Korean brands such as THURSDAYISLAND, O “2nd and FivePlus.
While men look at watches, women look at bags, and in fact, bags are the most popular item that reflects the degree of “white beauty” of women. The data from Taobao shows that COACH is currently the favorite bag product of “rich white women”, more than two layers (21%) of rich white women users have inquired or purchased the brand’s female bags online, other rich white women users like the popular female bag brands also include PRADA, LV, CHANEL, GUCCI and other first-line international luxury brands.
In terms of skincare brands, the top brands in Europe and the US are preferred by “rich white women”.
EsteeLauder is the most popular cosmetic brand among female users in this category, with more than 24% of users choosing the brand when shopping for skincare products, followed by some of the top European skincare brands such as Lancome/Lancome, Clarins/Clarins, Sisley/Heathley, etc. The Korean brand SK-II and the Japanese brand Shiseido/Shiseido also have a certain number of rich white users.
When it comes to jewelry, “rich white women” are less likely to buy jewelry online, with less than 1% of “rich white women” having purchased a jewelry brand online in the past month. If you have to choose, compared to international brands such as Cartier, “rich white women” who like to shop online tend to prefer domestic jewelry brands such as Chow Tai Fook and Chow Sang Sang.
The ancient people were beautiful to women with “three inch golden lotus”, but modern people don’t have those precautions anymore, but there are not many real “big foot” women. The data from Taobao’s research shows that “rich white women” shop most for women’s shoe size 36, accounting for 1/4 of the entire user group. The data shows that rich white women prefer to buy “flat” shoes, although the proportion of “rich white” women who prefer to wear “high” heels is also 13%, but it is much worse in comparison.
In addition, Taobao also conducted a survey on the brand consumption of “rich white women” in the cell phone digital category, and the data shows that in the cell phone category, Apple Iphone is currently the most popular cell phone brand among “rich white women”, with nearly four layers (36%) of “rich white women”. The second most popular cell phone brand is Samsung from South Korea, with about 20% of its users.
The emotional life of “rich white women”: left and picked
Xing Xing, the 11th female guest in recent editions of “Non-Confidential”, is a representative of rich white women. The two excellent male guests on the April 28th night of the program “Not to Disturb” were dedicated to taking Xing Xing on the show, the mature and stable Jinan guy An Yang with his mother, and the handsome Canadian guy Bai Shining with his father and sister, both of whom were very good and sincere, but Xing Xing did not agree to any of them, causing an uproar among the audience. The company’s main goal is to provide the best possible service to its customers.
Xing Xing came on the show with the mindset of finding someone to marry. The company’s main goal is to provide the best possible service to its customers. As for Canada’s White Flash, he seriously looked at Xing Xing’s facebook and also knelt down to court, which moved Xing Xing, but the Chinese and foreign cultural differences deterred her: “I am one who wants results as soon as I start, and don’t like to re-choose and take detours.”
Someone went on the show specifically for themselves, but Xing Xing was more worried that this was not mature enough: “I would wonder if he cared more about taking me away for the thing itself, or if he had a longer-term plan.” Xing Xing also summarized herself, “I am a person who does things more seriously, marriage is a serious issue to be treated seriously.” She even revealed that she sees each male guest will fantasize about herself and him together: “There is no way to say many things, maybe a word of a male guest an action, let me feel as if he is not as good as he said, think he is not hiding a thing behind.”
Because she has been turning down great guys, many people think it’s a little “weird” for her to come on a high-profile blind date on “Not to Disturb”. The company’s main focus is on the quality of its family and character. She hopes that the boys will be honest about their blind dates: they should show their character, experience and educational background, “I don’t care how great and proud his experience makes him, I care how much his experience makes him grow.” Xing Xing’s ideal for her future life is: “Big woman at work, small woman in life.” She repeatedly emphasizes that the “flair” is a point she can easily resist: “I’m afraid when others flare up. I don’t like guys who are too flashy, I like guys who are calm and humble at heart.”